Client: “Busytown Library”

Objective: The objective of this flyer is to promote an upcoming book club event at Busytown Library, encouraging community members to join, read, and share in a casual setting. It aims to attract both regular library patrons and new visitors with an engaging, visually appealing design.

Target Audience: The target audience includes local library-goers, avid readers, and community members interested in social activities related to reading and literature. It is designed to appeal to individuals of all ages who appreciate literature and enjoy group discussions in a welcoming environment.

The flyer effectively solves the problem of promoting a community event in a way that is both visually appealing and informative. The bright color palette and bold typography immediately grab attention, while the grid-based layout ensures the information is clear and easy to follow. The playful icons and clean, modern design reflect the informal, enjoyable nature of the event, making it approachable for a wide audience. By balancing imagery with text and using clear hierarchy, the flyer communicates all necessary details without overwhelming the viewer, making it an effective marketing tool for the library’s book club event.