Client: Plainsboro Public Library

Objective: The objective of this brochure is to welcome new community members to the Plainsboro Public Library and introduce them to the library’s services, programs, and resources. It aims to promote lifelong learning opportunities while encouraging residents to obtain a library card and engage with the library’s offerings.

Target Audience: The target audience includes new residents of Plainsboro, especially those affiliated with the Ovation community, families, and individuals interested in education, self-improvement, and cultural enrichment. The brochure is also aimed at adults and learners of all ages who may benefit from the library’s resources and programs.

This brochure solves the problem of efficiently communicating the library’s wide range of services and resources to new community members. By using clear sections and a well-organized layout, the design makes it easy for readers to quickly understand the benefits of the library, such as its reference databases, streaming services, and adult programming. The use of inviting colors and imagery makes the brochure feel approachable and user-friendly, while the consistent branding reinforces the library’s mission of lifelong learning. Overall, the design effectively introduces the library as a valuable community resource, helping new residents understand how to engage with the library and take full advantage of its offerings.