Client: Plainsboro Public Library

Objective: The objective of this bookmark design is to raise awareness about the Friends of the Plainsboro Public Library and encourage community involvement in supporting the library’s Sunday hours and programs. The bookmark aims to inspire readers to take action by becoming members and contributing to the library’s fundraising efforts.

Target Audience: The target audience includes local library patrons, families, and community members who regularly use the library’s services and are interested in supporting its continued operations. It also targets individuals who value cultural and educational institutions within their community and are willing to volunteer or donate.

This bookmark design effectively solves the problem of communicating the need for community support in an engaging and accessible format. By using bold, clear typography and a warm color palette, the design attracts attention and emphasizes the urgency of the library’s needs, such as maintaining Sunday hours. The hand-drawn book illustrations on the back add a playful, personal touch, making the design relatable and connected to the library’s mission of promoting reading and education. The bookmark’s compact, functional format ensures that readers can easily carry the message with them, serving as a constant reminder of how they can support the library. The simple layout and clear hierarchy guide the reader through the content, making it easy to understand and act upon the call to action. Overall, the design blends function and aesthetics to inspire community involvement and support for the Plainsboro Public Library.