Animated Video Producer
August 2020 – Present

• Collaborate with subject matter experts and instructional designers to conceptualize and develop high-quality animated videos for eLearning platforms
• Ensure alignment with instructional objectives and corporate branding while adhering to project timelines and budget constraints
• Conduct research to source or create original, high-quality graphics that support a range of digital media initiatives
• Work with instructional designers and educators to review and refine course content for online delivery, ensuring clarity, cohesion, and alignment with learning objectives

School Librarian
August 2022 – August 2024

• Collaborated with faculty to design and teach engaging inquiry and learning experiences that incorporated multiple literacies, fostered critical thinking, and promoted a love of reading
• Provided relevant embedded instruction in information literacy, ethical use of information, and citation skills
• Promoted the library through contests, book displays, clubs, programming, etc.
• Worked collaboratively to design, develop, and implement programs to encourage reading for enjoyment and information
• Assisted with collection development and management of books, databases, periodicals, e-books, and other resources

Middle School Yearbook Advisor
August 2022 – August 2024

• Guided students in the creation and production of the annual yearbook, fostering skills in layout design, photography, and journalism
• Taught students the fundamentals of publication design, including typography, color theory, and visual hierarchy
• Developed lesson plans that incorporated principles of graphic design, photo editing, and storytelling through images and text
• Proofread and edited all yearbook content for accuracy, consistency, and adherence to school guidelines

Marketing and Publicity Associate
January 2021 – October 2022

• Oversaw the end-to-end process of producing and distributing comprehensive marketing materials for both print and digital platforms
• Led the design and continuous improvement of the library’s website, applying modern design principles and best practices in web design
• Regularly updated site content and structure to reflect current programs and resources, ensuring ease of navigation and optimizing the site for both desktop and mobile devices
• Created and curated a wide range of digital content, including social media posts, email newsletters, and multimedia materials, to promote library resources, programs, and events
• Leveraged content management systems (CMS) and social media scheduling tools to streamline content creation, maximize reach, and foster community engagement
• Developed clear, cohesive, and impactful messaging to ensure consistent representation of the library’s mission, values, and services across all communication channels

Social Media Marketing Intern
January 2021 – April 2021

• Crafted engaging and audience-tailored content for social media channels, including Facebook, Twitter, Instagram, and LinkedIn
• Ensured that all posts adhered to social media best practices, maintaining consistency in tone and style while maximizing audience engagement
• Organized and maintained comprehensive spreadsheets tracking social media content, editorial calendars, and media contacts
• Monitored and analyzed social media performance using Hootsuite, identifying key metrics such as engagement rates, reach, impressions, and audience growth across all platforms
• Compiled detailed weekly reports to assess the effectiveness of social media strategies, providing actionable insights to enhance future campaigns

Conference Committee Intern
October 2019 – June 2020

• Created a cohesive and visually appealing Canva template to standardize Instagram posts, ensuring consistency in branding and messaging across the platform
• Managed and maintained the New Jersey Library Association (NJLA) Conference website, ensuring timely updates and accuracy of information using the Drupal content management system (CMS)
• Strategically grew the Instagram audience by 9.5% and boosted post engagement by 27.8% through targeted content creation, consistent posting schedules, and interactive campaigns

Social Media/Web Developer
July 2017 – April 2018

• Created high-quality content that aligned with institutional goals and messaging, ensuring seamless integration across various digital platforms, including social media, websites, and campus-wide announcements
• Conducted thorough proofreading and editing of social media posts, website copy, and digital communications to guarantee accuracy, clarity, and relevance
• Ensured that all content was aligned with the tone and voice of the institution, while also meeting the specific needs and interests of the target audience
• Evaluated website content to ensure compliance with copyright laws and the Americans with Disabilities Act (ADA)
• Regularly tracked the website’s ranking on key search engines and online directories, utilizing search engine optimization (SEO) strategies to improve visibility and organic traffic
• Facilitated effective communication with multiple stakeholders, including students, faculty, staff, and external partners, through social media platforms and web channels
• Managed inquiries, provided updates, and responded to feedback to foster a positive and interactive online presence
• Created visually engaging social media content and digital signage for use across campus flat-screen displays and online platforms