Client: Creative Click Media | Plainsboro Public Library

Objective: The objective of this social media post is to promote the Plainsboro Public Library’s Lunar New Year celebration, specifically encouraging participation in activities and prize opportunities. The design aims to capture attention with vibrant imagery and colors associated with the Lunar New Year, creating excitement around the event.

Target Audience: The target audience includes library patrons of all ages, with a focus on families, children, and community members interested in celebrating cultural events. It also appeals to individuals who enjoy engaging in community activities and prize-based programs.

This social media post effectively solves the problem of promoting the Plainsboro Public Library’s Lunar New Year event by using culturally significant design elements to capture attention and create excitement. The vibrant red and gold colors instantly associate the post with the Lunar New Year celebration, while the central image of the tiger directly connects to the Year of the Tiger, making the theme clear to viewers. The bold typography and clear messaging ensure that all necessary information is easily accessible, encouraging participation in the library’s activities. The decorative elements, such as lanterns, add a festive feel that enhances the overall design without overwhelming the message. By combining traditional Lunar New Year symbols with modern, bold design elements, the post successfully appeals to a wide audience, creating a sense of community and celebration.