Client: Creative Click Media | Plainsboro Public Library

Objective: The objective of this social media post is to announce and promote the elimination of late fees at the Plainsboro Public Library as part of a larger campaign series. The design aims to capture attention with a playful reference to “Alice in Wonderland” and communicate the positive change in a fun and approachable manner.

Target Audience: The target audience includes regular library patrons, such as families, students, and community members who frequent the library. It is also aimed at occasional users who may have avoided the library due to concerns about late fees, as well as new patrons encouraged by the policy change.

This post is part of a campaign designed to eliminate concerns about late fees, encouraging patrons to return to the library without fear of penalties. The design solves the problem of delivering this policy change in a friendly, engaging way by using the familiar and playful imagery of the White Rabbit from “Alice in Wonderland.” The question “Are you late for a very important date?” cleverly ties into the message of eliminating late fees, suggesting that being late is no longer a problem at the library. The warm, inviting color scheme and whimsical tone help create a positive association with the library, promoting it as a welcoming place for all. The clear and simple layout ensures that the message is easily understood, while the visual reference to a well-known literary character makes the post memorable and enjoyable. Overall, the design effectively communicates the campaign’s message in a way that appeals to both new and existing patrons.