Client: The Garraty Group | Bungalow Park

Objective: The objective of the Bungalow Park logo is to visually represent the concept of a community built around charming, coastal-style bungalows. It aims to convey a sense of tranquility, comfort, and connection to a seaside lifestyle.

Target Audience: The target audience includes potential homeowners, real estate developers, and vacationers interested in coastal living, particularly those looking for a charming and serene environment that offers both modern comforts and nostalgic appeal.

The Bungalow Park logo addresses the challenge of conveying both a sense of community and a connection to the coastal lifestyle in a single design. By combining the geometric representation of homes with a fluid, natural element like the wave, the logo balances structure with relaxation, symbolizing the dual appeal of the neighborhood. The calm, muted color palette reinforces this message, making the logo inviting and peaceful while also professional. The design solves the problem of creating a visual identity that appeals to potential homeowners looking for a balance between coastal charm and modern living while also differentiating the brand from other real estate developments by emphasizing its unique seaside and community-focused qualities.