Client: Shore Promotions | LBI4LIFE

Objective: The objective of the LBI4LIFE logo is to visually represent the coastal lifestyle and culture associated with Long Beach Island (LBI), using a clean, modern design that captures the spirit of the beach community. The design aims to be versatile for various mediums, including apparel and merchandise.

Target Audience: The target audience includes residents, tourists, and beachgoers who identify with the Long Beach Island lifestyle. It appeals to individuals who want to express their love for LBI, whether through apparel, accessories, or local products.

The LBI4LIFE logo solves the problem of representing a local, beach-centric brand in a way that is both versatile and meaningful. By incorporating wave elements into the bold typography, the logo instantly communicates its connection to the ocean and beach life. The gradient blue color enhances this connection, evoking the depth of the sea and adding visual interest. The design is clean and modern, making it adaptable for various uses, including clothing, accessories, and merchandise. This thoughtful combination of elements ensures that the logo effectively captures the essence of Long Beach Island while being visually engaging and versatile for multiple applications.