Client: Commissioned for a School Librarian

Objective: The objective of this bookmark design is to engage students and encourage reading by incorporating popular culture, specifically the characters Loki and Thor from the Marvel universe, into a visually appealing and functional bookmark. The bookmark promotes literacy by offering students a fun, themed accessory that celebrates popular media.

Target Audience: The target audience includes students in middle and high school, particularly those who are fans of Marvel superheroes. The bookmark is designed to appeal to young readers who enjoy a combination of popular culture and literature, encouraging their continued interest in reading.

This bookmark solves the problem of engaging students in reading by combining popular superhero characters with motivational quotes from well-known movies. By using recognizable imagery and bold, attention-grabbing typography, the bookmark attracts students who might not otherwise be interested in traditional reading materials. The use of contrasting colors and minimalist illustrations ensures that the design is visually appealing without being too busy or overwhelming, making it suitable for students of all ages. Additionally, the bookmarks’ quotes tie back to the theme of purpose and identity, which may resonate with students as they develop their own personal and intellectual growth through reading. Overall, the design blends popular culture with educational materials in a way that inspires students to keep reading and learning.